About
Write your story here. The timeline, principles and tool matrix around it come from the page template.
How the practice grew
WordPress, full time
Started with theme customisation and rescues of broken builder sites.
Custom themes & WooCommerce
Moved from tweaking to building — field-driven themes, stores, zero-downtime migrations.
The MERN stack
Portals and dashboards a CMS had no business hosting.
AI automation
First support agent shipped on a client's own docs.
One workflow, three practices
Site, product and automation quoted and delivered together.
Plain language
Every technical decision comes with the reason in a sentence you can repeat to your own team.
Fixed quotes
The number I give after scoping is the number you pay.
Nothing locked in
You own the repo, the hosting and the accounts.
The kit, end to end
Chosen per project, not by habit. If a simpler tool does the job, that is the one you get billed for.